Next stop, Massachusetts (USA) were we met Willian OâBrien Jr, who has been developing his architectonic vision under the name WOJR since 2013. They understand their work more as an intellectual project that has a kind of business by-product. âWe think of architecture first and foremost as an act of cultural productionâ, they say. âTo rehearseâ is probably one of their favourite activities. They rehearse ideas over and over, as they are âhoping to find an aspect of that project that helps [them] do something that [they] wouldnât do otherwiseâ. âWhat is unique about a thing becomes the lens which all decisions get made.â Metaphorically speaking, something very similar to pealing an onion and finding a new layer every time. âWe hope those ideas find their way into other projects.â But is there space for ârehearsingâ during construction? âI donât think there is a 1-to-1 correspondence between the visualisation and the built work. One is aspirational and projective and other is, letâs say, much more opportunistic and discoverable. âThatâs something I have been thinking about a lot. What is the status of the visualisation once the work is built.â Nevertheless, keep in mind that âit can be iterated, it can be rehearsed.â Guest: William OâBrien Jr. , WOJR (Massachusetts, USA) Host: Ana Catarina Silva (Porto, Portugal) Upload your references to: arquiteturaentrevistas.com Instagram@arquiteturaentrevistas Follow for more thoughts on architecture.