Analytics Friday

Pull Up a Chair: A Conversation with Lucas Tieleman

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. AI search is changing how shoppers find products, and many brands are still optimising for the wrong moment. Lucas, co-founder of Optiversal, joins Jorge Cunha to explain how retailers can close the gap between what consumers search for and how brands describe their products. They discuss whether brands should try to game chatbot rankings, how agentic commerce could reshape shopping, and what happens to retail media when customers buy through AI assistants. Lucas explains why helpful content, not short-term tricks, is key to lasting visibility, and how retailers can use product data and consumer search behaviour to find opportunities and build relevant landing pages at scale.In this episode, you’ll hear: Why shoppers are using longer, more specific searches How AI can help retailers create useful content at scale Where agentic commerce may help—and where people still enjoy shopping How retail media could adapt as consumer behaviour changes How Optiversal identifies search gaps and helps retailers stack small wins A conversation for e-commerce leaders, retail marketers, and content teams preparing for the next shift in product discovery. You can find Lucas Tieleman, the Co-Founder of Optiversal, on LinkedIn at https://www.linkedin.com/in/lucastieleman/ Important Note: The participants are responsible for the opinions they express; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx