#18- O que é rebranding?

Notas do episódio

No podcast da Liga de hoje, nós da área de Capacitação falamos sobre rebranding e alguns cases. Segue os links das imagens dos cases: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.abcdacomunicacao.com.br%2Fburger-king-apresenta-nova-identidade-visual-apos-20%2F&psig=AOvVaw0yLR8e7pWCEBB4XGnvVwOC&ust=1618024379281000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCKDZytuY8O8CFQAAAAAdAAAAABAD burger king https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.typeroom.eu%2Fcontent%2Ften-years-ago-pepsi-paid-1-million-logo-redesign-why&psig=AOvVaw3TGc-vf5zRgT0BMZik0FPG&ust=1618024175402000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCMjCmPmX8O8CFQAAAAAdAAAAABAE pepsi https://www.google.com/url?sa=i&url=https%3A%2F%2Femais.estadao.com.br%2Fnoticias%2Fcomportamento%2Cempresas-tentam-superar-machismo-e-mudam-abordagem-de-propagandas%2C70001704093&psig=AOvVaw1UMHzoxd60u9gPM9JB8mAs&ust=1618024296759000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCIDtwK-Y8O8CFQAAAAAdAAAAABAJ skol https://scontent.fcgh21-1.fna.fbcdn.net/v/t1.6435-9/161548793_261556315518890_5406954755993188536_n.jpg?_nc_cat=100&ccb=1-3&_nc_sid=9267fe&_nc_ohc=UwyGNFu9Jg4AX8SCu8H&_nc_ht=scontent.fcgh21-1.fna&oh=2ef8c226b443884c605155e4635968f7&oe=609716F5 havaianas Instagram: @ligademkt; @carolinekaorik, @julianarvisconde, @matmian, @paulo.munaretti