#0051 - Enxuto celebrates 59 years and announces seven new 'Enxuto Aqui' stores in 2022

Notas do episódio

A reference in proximity mini-markets, Enxuto will open seven new Enxuto Aqui stores in 2022. The units, which gained fame in the condominiums of Campinas and region, bet on practicality and a mix of selected products for consumers who do not need to travel to do their daily shopping. Enxuto is also celebrating 59 years and marks the date with the Anniversary Wish Campaign, which brings promotions, gift cards and a special prize of R$100,000. As Bruno Bragancini Junior, CEO of Grupo Enxuto explains, in addition to the seven units that will be opened in Campinas and cities in the region in 2022, the expansion plan still foresees 24 units in the next 12 months and another 50 in 2 years. "The expansion is going very well. We are very satisfied with the work developed in the group and also in becoming a reference in minimercados of proximity in Brazilian retail", says the executive. Combining practicality and convenience, the store model, installed in 30 square meter containers inside condominiums, has become one of the great differentials of the retail group in the last two years. Without having to leave the condominium, the shopper has at his disposal a mix of a thousand selected products, thinking of supplying consumers' closets with practical, fast and high quality products, with a very diversified and complete mix, with products from: hygiene, cleaning, frozen, hortifruti, wine cellar, baby space, among others. Enxuto Aqui units also provide the Click and Collect service where the customer makes purchases via e-commerce and picks up at the condominium store. The products are checked and stored waiting for the customers to pick them up. To make their purchases, the customer accesses the website (https://www.enxuto.com/) and selects their basket from the more than 8,000 skus available. Enxuto has six supermarkets and 22 Enxuto Aqui stores and is present in Campinas, Rio Claro, Cosmópolis, Limeira, Piracicaba, Paulínia and Sousas.