Piraquê distributes Cookies with real chocolate chips at subway stations in São Paulo

Notas do episódio

With actions based on its positioning “The Recipe is to be Original”, Piraquê continues to surprise the public with creative initiatives. To reinforce the recipe change for tasty Cookies, which won a Quê de Piraquê: more real chocolate drops, the brand will distribute more than 85,000 units of the new product in one of the busiest subways in the world, São Paulo. The action, which invites consumers to try the novelty, takes place at the Pinheiros and Chácara Klabin stations, until March 3rd. With a promoter at each station, the public will receive samples of the irresistible Piraquê Cookies in the Original and Chocolate flavors, in 40g packages. Activation will take place from 08:00 to 12:00 and from 16:00 to 20:00. “Based on a new, even tastier recipe, the product surprises with more real chocolate drops. And nothing better than an experience that allows the consumer to delight in practice and celebrate the originality with Piraquê” comments Juliana Cabral, product manager of Piraquê. The sampling action is part of the brand's first communication campaign of the year, in São Paulo. The aim is to enhance the new recipe for the tasty Piraquê Cookies with activations on Digital and Media on and offline, as well as DOOH (digital, animated and interactive billboards) and stickers for bus, train and subway shelters, on high-traffic roads and regions residential. Available in Original and Chocolate flavors, all with lots of real chocolate drops, the product can be found all over Brazil, in 80g and 40g packs.