Smart Cast #25 - Intelligent Super Apps and Gartner 2025 Top Trends

Notas do episódio

Let´s deep dive into Intelligent Super Apps and Gartner 2025 Top Trends In a world driven by technological innovation, the ability to connect the physical with the digital is essential for the success of any business. In this podcast, we will reveal how Midiacode, a Brazilian company pioneering phygital experiences, is aligned with the main global technological trends, as predicted by the renowned research firm Gartner. Through an in-depth analysis of the Gartner reports for 2023, 2024 and 2025, we will explore how Midiacode is positioned at the forefront of digital transformation. We will cover topics such as: ● Spatial Computing: We will reveal how Midiacode uses the power of spatial computing to create immersive and personalized experiences, integrating digital content with the physical world in innovative ways. Midiacode focuses on mobile marketing solutions and uses state-of-the-art QR codes to connect digital content to physical items, people and places. (sources: 2025-top-tech-trends-ebook comentado.pdf, Deck - Midiacode - 2024 - B) ● Intelligent Super Apps: We will explore the concept of superapps and how Midiacode is building intelligent platforms that centralize services and experiences, simplifying users' lives and driving engagement. Gartner predicts that by 2027, more than half of the global population will use multiple superapps daily. Midiacode offers an "intelligent" architecture for superapps that includes automatically updated menus and channels, hypercontext, and user self-registration. (sources: 2023-gartner-top-strategic-technology-trends-ebook.pdf, 2024-gartner-top-strategic-technology-trends-ebook.pdf, Deck - Midiacode - 2024 - B) ● Next-Generation QR Codes: Let's dive into the world of QR codes and discover how Midiacode uses this technology in a creative way, going beyond simple code reading and creating "experience triggers" that connect the physical to the digital. Midiacode says its platform is continually evolving and, in 2024, will add more features, including AI to create content and AI to create the concept of "Intelligence as Branded Content", as well as payments, marketplace, serialized codes and a solution to combat counterfeiting. (source: Deck - Midiacode - 2024 - B) ● Artificial Intelligence: We will cover how AI is at the heart of Midiacode's solutions, driving personalization, data analysis, and the creation of intelligent and efficient experiences. The company uses AI to help brands create content and plans to invest in creating an AI content agent for a content and knowledge process fully controlled by the company. (sources: 2024-gartner-top-strategic-technology-trends-ebook.pdf, 2025-top-tech-trends-ebook comentado.pdf, Deck - Midiacode - 2024 - B) Through real-world examples and relevant insights, you will understand how Midiacode is transforming the way we interact with the world around us. Get ready for an inspiring journey through the future of technology!