Ep. 8: A ciência por trás do marketing de influência - o caso do BBB22

Notas do episódio

Neste episódio conversamos sobre alguns aspectos da ciência do marketing que podem ser identificados no BBB22. Artigos citados: Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude https://www.tandfonline.com/doi/full/10.1080/02650487.2017.1348035 Social media influencer marketing: A systematic review, integrative framework and future research agenda https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12647 Hipótese da inteligência social: Dunbar, R. I. M., and Shultz, S. (2007). Evolution in the social brain. Science 317, 1344–1347. Short-term fluctuations in incidental happiness and economic decision-making: experimental evidence from a sports bar https://link.springer.com/article/10.1007/s10683-021-09708-9 ------------------------------------------------------ Music by ZakharValaha from Pixabay