Pull Up a Chair: A Conversation with Piper Martz

Notas do episódio

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. This episode explores why human-centred innovation is essential amid the rush to adopt AI, showing how businesses can leverage technology without sacrificing authenticity, trust, or long-term growth. Piper Martz shares practical insights on building smarter AI systems, avoiding common implementation mistakes, and retraining teams to turn cost-cutting into strategic advantage, with examples that make the balance between automation and human connection feel both urgent and achievable. Topic breakdown: - Human-first marketing vs. customer-first marketing - AI adoption challenges inside organisations - Why most chatbots and AI systems still fall short - The importance of human-in-the-loop customer service - Using AI to create more personalised experiences - Setting higher standards for AI quality - Why short-term automation can hurt long-term brand value - Ethical considerations in AI implementation - Retraining and reskilling employees affected by AI IKEA as an example of turning layoffs into opportunity Building a future-proof, human-centred AI strategy Book recommendation: The Art of Gathering by Priya Parker Connect with Piper Martz: Follow on https://www.linkedin.com/in/pipermartz/ Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA